When designing a brand, I aim to capture the essence of a brand through a process of consideration and crafting to create a corporate identity that is relevant to the specific target market. To create a brand, all integral parts must be considered to make up the brand personality – this includes developing fonts, colours, graphic devices, patterns, photography style, iconography and illustrations. All these elements come together to create one visual style across various applications such as business cards, email signatures, letterheads, social media and packaging. I have created numerous corporate identities and branding elements for companies over the last 10 years.